Showing posts with label london gift fair. Show all posts
Showing posts with label london gift fair. Show all posts

Tuesday, 7 September 2010

You know when a major project has been taking over for a few months and suddenly it all comes together? That's what's been happening here. I've been redesigning the packaging for my Take Away Craft Kits and this week the new labelling was all ready.

The packaging for my Take Away Kits used to look like this. And whilst I was very happy with how it looked in terms of being received as a gift, I was feeling less and less happy with how it looked commercially on the shop shelves.

As we all know, it's very hard with handmade products to make them commercially viable and fit in, or rather stand out, amongst mass-produced items. And unfortunately sometimes you have to go partly down the road of compromise to be viable.

As I said, I was really happy with how they looked before in theory, but I knew I had to change them to make them stand out more readily.

My very clever and talented friend Roz, who designed the labels in the first place, was the talent behind what I now have. We pretty much used what we had before put added internal shots of the contents, so it's obvious to the buyer what's in.

I'm really pleased with how they've turned out and the impact they now have on the shelf. I am very excited, as well as exceedingly nervous about launching the new look kits at The London Gift Fair this weekend.

If you happen to be heading down that way, I'd love you to stop by and say hi.

Sunday, 29 August 2010

I've had a very productive couple of days. London Gift Fair is just 2 weeks away and up until now I had done nothing for it. Absolutely nothing. I was beginning to panic big time, what with it being the school holidays and not able to get down to any preparations. Then this weekend I had the house to myself, whilst Matthew went on a road trip with the children to visit his Nan.

This was quite a momentous occasion in itself. Since having had the children, I had never been home alone. I've been away on the odd girlie trip, or down to London for trade fairs, but never been left at home by myself.

I just need to stop and hear that again...home...all...by...myself...

This wasn't one of those Coming and Going as I Liked kinda weekends. This was an Operation Work weekend. No going out for a run in the sunshine. No meeting friends for coffee...or dinner for that matter. Nope, full on work.

That in itself felt fantastic. Not having to cut what I was doing short, because someone needed feeding or taking somewhere or being picked up from places. Consequently I had such a productive couple of days making all the samples for the fair. Yesterday I got all the cushions and needle sets done. Today was spent doing a few more needle sets and then getting these 2 Personalised Log Cabin canvases ready.

There's still quite alot to do. Like working out how it's all going to be in the space. Printing out all the literature I need. But it was a good start. A very good start.

One thing I find difficult is to be cut off in mid sew, so to have had all this uninterrupted time was sheer joy and luxury.

:::::::::::::::::::::::::::::::::

I just want to thank you all so much for your genuine and encouraging comments re the cushion. I'm so glad that you thought so highly of it as to leave a comment. I took you all at your word and posted it off to Jo...she loved it! I keep looking back at it and whilst I'm not wholly convinced (Kylie I agree about 3 being a magic number and the cut off flower!) I like the overall feel. Anyway, with your encouragement there will no doubt be more! x